Visual Merchandising at the Point-of-Sale
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In a nine week study at a leading Midwest grocery chain, Fresh Look Promoter delivered a sales boost of 11% on “on-ad” items over the same items sold at the control stores, and a whopping 48% boost on “off-ad” items during the same period. Click here to download and read the Case Study. Create emotions, enhance brands, increase revenue: market research shows that shoppers act spontaneously. Many of their purchasing decisions are made in-store. Spark incentives where your customers decide, with Fresh Promoter, the METTLER TOLEDO application for visual merchandising at the service counter. Text, images, animations or videos: the Fresh Promoter application from METTLER TOLEDO makes child's play of implementing visual merchandising campaigns onto the customer displays of your UC Line scales – and you’re in the director’s chair! |
White Paper: A Guide to Visual Merchandising in the Fresh Department
The grocery fresh department is a new avenue of shopper marketing for many merchandising and category managers. The fresh counter offers a captive audience for communications. The greater issues for implementing in-store marketing are integration with the IT and marketing processes of the retailer.
"A Guide to Visual Merchandising in the Fresh Department" explores the issues in bringing your marketing messages to the fresh department. Chapters include:
- Analysis of shopper behavior in the fresh department
- Technology issues of in-store marketing
- Marketing processes to support in-store marketing
- A case study on promotions at the meat & seafood counter
- Technical requirements for content management systems
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