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Create emotions, enhance brands, increase revenue: market research shows that shoppers act spontaneously. Many of their purchasing decisions are made in-store. Spark incentives where your customers decide, with Fresh Promoter, the METTLER TOLEDO application for visual merchandising at the service counter.
Text, images, animations or videos: the Fresh Promoter application from METTLER TOLEDO makes child's play of implementing visual merchandising campaigns onto the customer displays of the UC Line scales – and you’re in the director’s chair!
In this webinar you will learn:
- Analysis of shopper behavior in the fresh department
- Technology issues of in-store marketing
- Marketing processes to support in-store marketing
- A case study on promotions at the meat & seafood counter
- Technical requirements for content management systems
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